Analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines and provide support and analysis for the team including:
Monitor, track, and report on paid search metrics, including trend analysis.
Provide support for search engine optimization recommendations.
Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing.
Assist in Keyword discovery and expansion
Top keywords raking by category
ROI by Campaign, Site, and Category
Research and analyze competitor advertising links
Back link strategy and implementation
Directory submissions and revisions
Internal link optimization
SEO technical analysis and evaluation
Stay up to date on the latest industry developments